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Reflextion of literary output in ČT in 2006, 2010 and 2014 broadcasting and their impact on readership
Cvrkalová, Petra ; Halada, Jan (advisor) ; Štoll, Martin (referee)
A purpose of the Diploma Thesis Reflection of literary output in Česká televize in 2006, 2010 and 2014 broadcasting and their impact on readership is to describe, summarize and compare reports dedicated to literature in selected Czech Television's programs, and then try to identify their influence on book sales and marketability of books. It summarizes the available evidence on the issue of reading culture, reading a book market surveys in the theoretical part, also mentions the definition of reviews and literary critique. In practical part it compares reports dedicated to literature in selected programs according to genre and language first, followed by comparison with the books' titles sales rank, as it is published on Union of Czech booksellers and publishers website. On the base of this comparison, this thesis tries to define the influence of the television broadcasting on books sales.
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Reflextion of literary output in ČT in 2006, 2010 and 2014 broadcasting and their impact on readership
Cvrkalová, Petra ; Halada, Jan (advisor) ; Štoll, Martin (referee)
A purpose of the Diploma Thesis Reflection of literary output in Česká televize in 2006, 2010 and 2014 broadcasting and their impact on readership is to describe, summarize and compare reports dedicated to literature in selected Czech Television's programs, and then try to identify their influence on book sales and marketability of books. It summarizes the available evidence on the issue of reading culture, reading a book market surveys in the theoretical part, also mentions the definition of reviews and literary critique. In practical part it compares reports dedicated to literature in selected programs according to genre and language first, followed by comparison with the books' titles sales rank, as it is published on Union of Czech booksellers and publishers website. On the base of this comparison, this thesis tries to define the influence of the television broadcasting on books sales.
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Comparison of book reviews in pravo and mf dnes in 2002,2006 and 2010 and their impact on readership
Cvrkalová, Petra ; Prázová, Irena (advisor) ; Čeňková, Jana (referee)
A purpose of the Bachelor Thesis Comparison of book reviews in Právo and MF Dnes in 2002, 2006 and 2010 and their impact on readership is to describe and compare literary reviews in two different journals; thereafter to try to identify their influence on the marketability of books. It summarizes the available evidence on the issue of reviews and literary critique in the theoretical part and it also mentions the reading culture and reading surveys. It compares the reviews published in the selected press in the practical part. The content analysis describes this issue first and as second the comparison with the books' titles sales rank, as it is published on Union of Czech booksellers and publishers website. On the base of this comparison, this thesis tries to define the influence of the review in daily newspapers to books sale, and if the readers are influenced by either the positive, or negative review.
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Printed media circulation sales trend analysis
Noskyová, Kateřina ; Kubaš, Mario (advisor) ; Hucková, Barbara (referee)
This Bachelor's thesis addresses the situation and trends on the Czech printed media market. The theoretical section of the thesis deals with the most important historical milestones and describes the situation on the Czech market since its independence. A detailed sales analysis of selected printed periodicals on the basis of verified data was carried out in the practical section. The end part of the practical section is devoted to research around potential transition opportunities for periodicals from a traditional printed to a digital form. The thesis points out to facts and demonstrates the ways by which it could be possible to prevent further revenue decreases in this market.The final part of the thesis concludes with a summary of the analyzed data, on the basis of which it attempts to predict the likely future development which the market can expect.
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Gamification and fantasy games as a tool of news portal`s page views increasing
Böck, Adam ; Pavlíček, Antonín (advisor) ; Kotáb, Jiří (referee)
A topic of my thesis is gamification and fantasy games. The main goal of this research was analyzing the situation in Czech Republic and finding out if fantasy games have an influence on a reading of sport servers. In theory part of this project, gamification and fantasy games are clearly defined. The biggest gamification projects in the world are introduced, as well as the trials of gamification in Czech Republic and a chosen game from abroad. In practical part, the situation on Czech Republic's fantasy games market is analyzed, the two biggest representatives are compared and an influence on reading of sport servers is researched.
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Analysis of periodical press in the Czech Republic from the year 1989 up to the present
Frantová, Eva ; Lhotáková, Markéta (advisor) ; Erbáková, Jana (referee)
In its first chapter, the thesis deals with the analysis of the changes in the Czech daily and regional newspapers and magazines' owners. The second and the third chapter analyse both verbally and graphically changes in sold number of copies and reading of these periodicals in the years 1989 - 2008. Conclusions of the analyses are presented separately for selected segments of periodicals: daily newspapers, regional newspapers, women's magazines, social magazines, exclusive magazines, magazines about computers and IT, news-journalistic magazines and economic weeklies. The last chapter justifies the reached output of the analyses.
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